he Olympics are in full swing and that means all eyes are on London. It’s the opportunity of the year for marketing campaigns centered around sportsmanship, international goodwill and feel-good athlete stories.
The message of the campaign shouldn’t be so far removed from the product/service that it no longer makes sense. The theme — in this case, the Olympics — should be relevant in some tangible way to the product without stretching it to the point where it’s no longer believable. For example: If I were in charge of a vehicle account, I would suggest that the vehicle was the reliable ride to and from practices in the wee hours of the morning and in the deadest of winter; what ultimately got the athlete to the Olympics. It’s a believable scenario. I think the choices below have done this. And for the most part, I think the major sponsors did a good job connecting their products to an Olympic story. Do you agree? Share your thoughts in the comments section below – I’d love to hear what you have to say.
Here are some campaigns from your favorite brands:
Warning: Goosebumps and tears ahead.
Chobani brings together a community reflecting the world coming together on an international stage.
GE gets you with the smallest and most helpless patients. Another tear jerker.