Marketing or annoying?

‘ve been wondering about something lately. Obviously, Apple has a good thing going. They have a cultic following because they make products that the masses love (i.e. are obsessed with!). I’m an Apple fan like the rest of them, but I’m wondering:

When does the release of new product versions at astounding rates become less a marketing marvel and more of an annoyance to consumers?

How many iPhones can one person really keep up with? The second I bought my iPad 2 it was obsolete because there were murmurings of the iPad 3 already. So, when do consumers get tired of paying the price of the product (+ the price of the brand!)? I know what I think. What do you think?

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Filed under Brand perception, Branding: Identity

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