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Have we lost the ability to think strategically?

ersonal branding is important in the modern world. As a millennial myself, it’s my responsibility to make some sort of name for myself. Some sort of stamp on my generation. That’s a huge responsibility if you ask me. One way to change people’s thinking about my generation is to think. Think before speaking. Think before doing. Just think. Imagine if we all just stopped for a moment and thought. [Insert thinking here.]

I subscribe to Ragan Communications’ PR Daily emails (which are awesome, by the way) and this one came in a few weeks ago. I just felt like I should share the content.

5 ways millennials can become better strategic thinkers
1. Consider mistakes to be opportunities rather than failures. This is ‘glass half-full stuff’, people.

2. Avoid information overload by stepping away from technology. It’s ok to not know everything immediately. Think for yourself for a change. Don’t form an “opinion” because it’s what you heard on the news, or worse, from a celebrity! (That’s one way to dumb down the generation.) Learn the facts and formulate your opinion from them. 

3. A common criticism of our generation is that we act as though we’re entitled. Entitled to things. Entitled to success. This bugs me like crazy. We AREN’T entitled to anything. Whatever happened to hard work? We DON’T know everything – we have a lot to learn. Time to step off the high horses. Step back and learn from someone instead of assuming you’re the best. 

4. Experiment. “You never know what kind of innovative ideas might come from an unexpected place.” I love this idea of cross-pollinating your interests! Work and play don’t always have to be separate. 

5. There is an old Indian proverb that goes: “Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.” The power a story has is amazing. Learn to be a good storyteller by telling human stories. 

Ok… glad I got that off my chest…

PS – Check out the new logo! (below)


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The Best of DBS This Week: August 20-24

f you aren’t following  on Facebook, Twitter or even the  blog, — seriously, you should be! — here’s what you missed.


– RT from @MarkRaganCEO : “How to write one press release for multiple audiences #PR”

– One of the most popular tweets this week was about the 2012 London Olympics logo. Who else hated it? I like the logo for Rio 2016 much better!

– I determined that “public relations is not for the faint of heart. It requires some serious thick skin, compassion and quick thinking.” Agree? What other qualities are useful?

– RT from @HubSpot: “Have you created an ebook from your stellar blog content yet? –” I think this is such a great idea. Consolidate your best work on a given topic into one great, useful resource.


– Thanks to everyone who has “liked” the new  Facebook page. I apprciate all the love. Please share with friends, family and colleagues and anyone else you think would enjoy it.

– “For companies to provide a consistent experience on their website, they must stop organizing marketing into functional silos like web, email, and social media, and instead embrace the fact that the customer journey weaves its way in and out of all of them.”


Trends are everywhere. They also pertain to the world of branding. So I looked around for some current trends.

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Branding of Olympic Proportions

he Olympics are in full swing and that means all eyes are on London. It’s the opportunity of the year for marketing campaigns centered around sportsmanship, international goodwill and feel-good athlete stories.

The message of the campaign shouldn’t be so far removed from the product/service that it no longer makes sense. The theme — in this case, the Olympics — should be relevant in some tangible way to the product without stretching it to the point where it’s no longer believable. For example: If I were in charge of a vehicle account, I would suggest that the vehicle was the reliable ride to and from practices in the wee hours of the morning and in the deadest of winter; what ultimately got the athlete to the Olympics. It’s a believable scenario. I think the choices below have done this. And for the most part, I think the major sponsors did a good job connecting their products to an Olympic story. Do you agree? Share your thoughts in the comments section below – I’d love to hear what you have to say.

Here are some campaigns from your favorite brands:

Warning: Goosebumps and tears ahead.

Chobani brings together a community reflecting the world coming together on an international stage.

GE gets you with the smallest and most helpless patients. Another tear jerker.

What are your favorite campaigns of the London Olympics?

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